Category Archives: Uncategorized

In my last post, I suggested that it’s easy to mis-spend your wellness dollars for the same reasons many of us participated in the ALS ice-bucket challenge:

• We’re not always clear on our own priorities.
• Powerful, distracting messages conflict with the priorities we might have.
• Wellness initiatives can be complex. Without knowing the most impactful options, we’ll often go with the low hanging fruit presented to us (usually okay but not great).

In this post I’ll review better and worse ways to spend your wellness bucks.

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A few days ago, one of my more irascible friends dissed the ALS ice bucket challenge on Facebook, figuratively pouring cold water on event participants. He would have gotten a more favorable response had he announced to my wife’s book-club group (all of them mothers) that he didn’t think child-birth pain and labor was such a big deal.

His point was this, though — the ALS ice-bucket challenge (IBC) has raised disproportionate money/attention for an issue which pales (statistically) beside other diseases/health issues also in need of funding.  For example, heart disease and cancer (each) annually cause 100X the deaths of ALS. Diabetes-related deaths are 10X higher.  The numbers are more severe if we start talking about world-wide deaths from malnutrition or poor sanitation or lower respiratory disease. This info-graphic makes the point better than all of those words I just used.

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